PEP · News · 20261019N

Customer Dynamics

PEPSICO INC · 2026-10-19 · Importance 40 · Surprise 42

KFC U.S. is ending its roughly 40-year beverage partnership with PepsiCo and will switch to Coca-Cola products beginning in January 2027. The transition is expected to reach all approximately 3,700–4,000 U.S. KFC restaurants by spring 2027, reducing PepsiCo’s fountain presence in a major foodservice account. KFC is testing additional beverage options with Coca-Cola’s innovation team as part of its menu and beverage refresh, representing a competitive win for Coca-Cola.