PEP · News · 20261020N

Product Launch and Transition

PEPSICO INC · 2026-10-20 · Importance 31 · Surprise 42

PepsiCo is launching limited-edition banana-flavored products across Brisk and Gatorade beverages and a high-protein Quaker oatmeal product. The company is using consumer listening and R&D capabilities to adapt one flavor trend across multiple brands and consumption occasions. TikTok Shop is cited as an emerging retail channel supporting these product launches.

Key facts

• PepsiCo provided funding supporting We Arose's work to strengthen Waterloo, Iowa's local food network. source
• PepsiCo introduced banana-flavored innovations across Brisk, Gatorade, and Quaker. source
• PepsiCo launched limited-edition banana-flavored beverages and a high-protein oatmeal and leveraged retail channels like TikTok Shop. source
• PepsiCo is promoting a seasonal beverage called Pepsi Vanilla Cream. source