PEP · News · 20261021N

Customer Dynamics

PEPSICO INC · 2026-10-21 · Importance 40 · Surprise 42

Marriott ended its 34-year beverage partnership with PepsiCo and selected Coca-Cola for a new global agreement. The replacement agreement will introduce Coca-Cola’s soft drinks, waters, and sports drinks to nearly 10,000 Marriott hotels worldwide. Guest preference data reportedly favored Coca-Cola products by a 2:1 global margin and by more than 70% among Marriott guests. KFC also plans to replace PepsiCo beverages with Coca-Cola drinks at its U.S. restaurants in January.