PEP · News · 20261021N

Distribution Channels and Partnerships

PEPSICO INC · 2026-10-21 · Importance 40 · Surprise 42

Marriott International ended its 34-year beverage partnership with PepsiCo and selected Coca-Cola for a new global agreement. The replacement will introduce Coca-Cola’s soft drinks, waters, and sports drinks to nearly 10,000 Marriott hotels worldwide. Marriott said guest-preference data showed Coca-Cola products were favored globally by a 2:1 margin and by more than 70% of its guests, creating a material loss of a major hospitality distribution channel for PepsiCo.