PEP · News · 20261022N

Distribution Channels and Partnerships

PEPSICO INC · 2026-10-22 · Importance 40 · Surprise 42 · In source text

PepsiCo renewed its beverage partnership with Taco Bell for 11 additional years through 2036. The agreement covers participating Taco Bell, Taco Bell Cantina and Live Más Cafe locations in the United States, plus Taco Bell operations in Canada, the United Kingdom, Ireland and Thailand. The partnership retains PepsiCo’s access to Taco Bell fountain sales and supports Mountain Dew Baja Blast and new crafted, functional and energy beverages.

Key facts

• PepsiCo's renewal of the U.S. fountain partnership with Taco Bell was an 11-year extension that advanced PepsiCo shares 2.5% on the day of the announcement. source
• PepsiCo renewed its global beverage partnership with Taco Bell through 2036. source
• The Taco Bell renewal covers participating Taco Bell, Taco Bell Cantina and Live Más Cafe locations in the U.S. for 11 years. source
• The Taco Bell agreement extends PepsiCo's exclusive pouring rights across participating Taco Bell, Taco Bell Cantina, and Live Más Cafe locations nationwide through 2036. source
• The renewed Taco Bell partnership was reported one week after KFC announced it will switch from PepsiCo to Coca-Cola starting in 2027. source
• Internationally, PepsiCo will serve as Taco Bell's beverage partner in Canada, the United Kingdom, Ireland and Thailand. source
• The extended Taco Bell deal includes collaboration on crafted, functional and energy drinks across the U.S. and selected international markets. source
• A report noted the Taco Bell renewal will keep the iconic Mountain Dew® Baja Blast® flowing. source

Impact estimates