PEP · News · 20261022N

Acquisition / Partnership / Divestiture

PEPSICO INC · 2026-10-22 · Importance 40 · Surprise 42

PepsiCo renewed its beverage partnership with Taco Bell for 11 years, extending the agreement through 2036. The arrangement covers participating Taco Bell, Taco Bell Cantina, and Live Más Cafe locations in the United States, plus PepsiCo beverage distribution in Canada, the United Kingdom, Ireland, and Thailand. The partnership supports continued expansion of Mountain Dew Baja Blast and collaboration on crafted, functional, and energy beverages, helping protect a major restaurant-channel relationship after Yum! Brands' KFC announced plans to switch to Coca-Cola in 2027.