PEP · News · 20261022N
Product Launch and Transition
PEPSICO INC · 2026-10-22 · Importance 31 · Surprise 42 · In source text
PepsiCo showcased Pepsi Strawberry Shortcake, Gatorlyte Longer Lasting and Mountain Dew Baja Blast Berry Sol at the 2026 NACS Show. The products target demand for bold flavors and functional benefits, including hydration. The Taco Bell renewal also supports continued innovation around Mountain Dew Baja Blast and other crafted, functional and energy beverages.
Key facts
- The renewed deal is said to ensure further expansion of the $1 billion Baja Blast brand. source
- An article states Mountain Dew Sweet Lightning will leave U.S. restaurants after December 31, 2026 as KFC moves to a Coca-Cola lineup. source
- The Taco Bell deal will bring Mountain Dew® Baja Blast® to more consumers around the world. source
- The Taco Bell renewal includes plans to expand into new crafted, functional and energy beverage experiences with PepsiCo. source
- PepsiCo unveiled beverage innovations at the 2026 NACS Show including Pepsi Strawberry Shortcake, Gatorlyte Longer Lasting for extended hydration, and Mountain Dew Baja Blast Berry Sol. source
- One article mentioned potential new product innovations tied to the Taco Bell renewal, including Mountain Dew Baja Midnight Pie and celebration of Doritos Locos Tacos' 15th anniversary in 2027. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | contingent | — | The renewed deal is said to ensure further expansion of the $1 billion Baja Blast brand. |
| revenue | negative | probable | — | An article states Mountain Dew Sweet Lightning will leave U.S. restaurants after December 31, 2026 as KFC moves to a Coca-Cola lineup. |