PEP · News · 20261103N

Customer Dynamics

PEPSICO INC · 2026-11-03 · Importance 34 · Surprise 42

PepsiCo renewed and expanded its long-term beverage partnership with Taco Bell across U.S. and international markets. PepsiCo remains Taco Bell’s exclusive beverage partner, and the agreement widens distribution of products including Mountain Dew Baja Blast into new markets. The collaboration also plans new functional and energy drink offerings across established and emerging beverage categories.