PEP · News · 20261103N

Distribution Channels and Partnerships

PEPSICO INC · 2026-11-03 · Importance 34 · Surprise 42

PepsiCo renewed and expanded its long-term beverage partnership with Taco Bell for U.S. and international markets. PepsiCo remains Taco Bell’s exclusive beverage partner under the refreshed agreement. The collaboration expands distribution of products including Mountain Dew Baja Blast and includes plans for functional and energy drink offerings across established and emerging beverage categories.

Key facts

• PepsiCo renewed and expanded its long-term beverage partnership with Taco Bell for U.S. and international markets. source
• The refreshed agreement keeps PepsiCo as Taco Bell's exclusive beverage partner. source
• PepsiCo is widening distribution of Mountain Dew Baja Blast through its Taco Bell partnership. source
• Traversal was live inside Fortune 100 companies such as PepsiCo 15 months after emerging from stealth. source