PepsiCo is broadening its portfolio to address consumers’ personalized health and nutrition goals through functional foods and beverages. It is adding protein and fiber to products such as Doritos and Propel, with options aimed at needs including workout recovery and digestive health. The strategy is intended to offer consumers more choice rather than replace existing core products.
Key facts
PepsiCo is incorporating more protein and fiber into products including Doritos and Propel to address consumers' health and nutrition goals. source
PepsiCo's functional-food strategy is intended to give consumers choice rather than replace existing core products. source