PEP · News · 20261104N
KFC Beverage Partnership Loss
PEPSICO INC · 2026-11-04 · Importance 40 · Surprise 42 · In source text
KFC will switch from PepsiCo to Coca-Cola in its U.S. restaurants beginning in 2027. The report describes the deal as having a significant financial impact for PepsiCo but gives no dollar estimate. It says future pouring-rights agreements may depend increasingly on innovation beyond traditional cola brands.
Key facts
- KFC will switch from PepsiCo to Coca-Cola in its U.S. restaurants starting in 2027. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | negative | committed | — | KFC will switch from PepsiCo to Coca-Cola in its U.S. restaurants starting in 2027. |