PEP · News · 20261106N

Customer Dynamics

PEPSICO INC · 2026-11-06 · Importance null · Surprise null

PepsiCo renewed its beverage partnership with KFC across eight international markets: Australia, India, Spain, Germany, France, the Netherlands, Belgium and the UK. The renewal follows KFC’s decision to switch its U.S. operations to Coca-Cola starting in January 2027, but PepsiCo will continue supplying beverages in the named markets. The companies plan to localize offerings and develop new flavors, functional drinks and energy products, alongside food collaborations including Doritos Loaded, to attract younger consumers and expand demand.

Key facts

• PepsiCo's cooperation with KFC will focus on regional tastes and expanding customer demand for craft, functional, and energy drinks. source
• KFC will continue to sell beverages from PepsiCo's portfolio alongside other drinks suited to local consumer tastes. source