PEP · 10-Q · 2026Q2 · Full report

Competition and Market Share

PEPSICO INC · 2026-07-09 · Importance 25 · Surprise 6

PepsiCo warns that changing retail dynamics and buying-group behavior are pressuring its in‑store presence and shelf allocation as retailers focus on private-label expansion and altered value propositions. The company has observed removals or reduced shelf space for PepsiCo products in certain jurisdictions and cites retailer and buying-group shifts as a headwind to growth. Management is monitoring relationships with key retailers and buying groups and is pursuing actions to maintain mutually beneficial arrangements and resolve disputes. These distribution- and assortment-driven competitive pressures create both pricing and placement risks that could influence share in core categories.