PFG · News · 20260805N

Benefits Demand Trends

PRINCIPAL FINANCIAL GROUP INC · 2026-08-05 · Importance 17 · Surprise 24

A Principal Financial Network survey found that 8 out of 10 business owners believe robust employee-benefits packages improve workforce productivity. Business owners identified attracting and retaining employees, supporting financial security, and responding to employee requests as key benefits objectives. The findings indicate continued demand for tailored benefits and clearer financial-planning information despite rising healthcare costs.

Key facts

• A Business Owner Insights survey by Principal Financial Network found that 8 out of 10 business owners believe their benefits package positively impacts their workforce. source
• The survey identified top goals for benefits packages including helping employees achieve financial security and addressing specific employee requests. source