PGR · 10-Q · 2026Q2 · Full report

Market Demand Trends

PROGRESSIVE CORP/OH/ · 2026-08-03 · Importance 49 · Surprise 32

Progressive reported continued demand growth despite increased marketplace competition, with companywide net premiums written up 5% year over year and policies in force up 2.8 million from June 30, 2025. Personal Lines net premiums written increased 5%, supported primarily by a 9% increase in personal auto policies in force, while Commercial Lines premiums and policies increased 4% and 3%, respectively. Personal auto new business applications increased 1% and renewal applications increased 11%, while personal property new applications were flat and renewal applications increased 1%. Commercial auto new and renewal applications increased 1% and 8%, respectively, although for-hire transportation was the only BMT with declines in both measures.

Key facts

• Personal vehicles had new business application growth of 1% and renewal business application growth of 11% in Q2 2026 versus prior year. source
• Personal property had flat new business applications and renewal business applications increased 1% in Q2 2026 versus prior year. source
• Homeowners new business applications increased 11% and renters new business applications declined 2% versus prior year. source
• Policies in force grew between 6% and 11% in each consumer segment, compared to the same period last year. source
• Compared to the same periods in the prior year, Sams and Dianes experienced a single-digit increase in new applications for the second quarter and first six months of 2026. source
• Compared to the same periods in the prior year, Wrights and Robinsons experienced a single-digit decline in new applications for the second quarter and first six months of 2026. source
• During the second quarter and first six months of 2026, direct personal auto quote volume decreased 7% and 6%, respectively, compared to the same periods last year. source
• During the second quarter 2026, we generated new direct personal auto application growth in 19 states. source