PGR · 10-Q · 2026Q2 · Full report

Snapshot Product Adoption

PROGRESSIVE CORP/OH/ · 2026-08-03 · Importance 25 · Surprise 32

Snapshot, Progressive’s usage-based insurance product, remained available in every state except California and its latest segmentation model covered states representing 81% of countrywide personal auto net premiums written excluding California. Adoption among eligible new-business personal auto consumers declined 3% in the direct channel and 8% in the agency channel year over year. Approximately half of direct new-business consumers selected Snapshot in both periods. The agency decline was attributed primarily to expanded eligibility reaching agents with historically lower adoption, while most new enrollments continued to use mobile devices for monitoring.

Key facts

• At June 30, 2026 common equities fair value was $4,532 million representing 4.7% of the total portfolio. source
• Snapshot was available in all states other than California and latest segmentation model was available in states representing 81% of countrywide personal auto net premiums written (excluding California) on a trailing 12-month basis at quarter end. source
• Snapshot adoption rates among eligible new business personal auto consumers decreased 3% in direct and 8% in agency in Q2 2026 versus prior year. source
• Approximately half of direct new business consumers elected Snapshot in both Q2 2025 and Q2 2026. source
• Majority of new Snapshot enrollments chose mobile devices for monitoring. source