PG · 8-K · 20260729PR000097

Market Demand Trends

PROCTER & GAMBLE Co · 2026-07-29 · Importance 25 · Surprise 32

Procter & Gamble reported fiscal 2026 organic sales growth of 1%, with organic volume in line with the prior year, pricing contributing 1 percentage point, and mix neutral. Nine of 10 product categories and all seven regions held or grew organic sales. In the fourth quarter, Beauty volume increased 3%, Fabric & Home Care volume increased 1%, Grooming volume declined 1%, Health Care declined 3%, and Baby, Feminine & Family Care declined 1%.

Key facts

• Nine of ten product categories held or grew organic sales in FY 2026 source