PG · 8-K · 20260729PR000097
Competition and Market Share
PROCTER & GAMBLE Co · 2026-07-29 · Importance 22 · Surprise 32
P&G said 26 of its top 50 category/country combinations held or grew value share during fiscal 2026, compared with 28 in fiscal 2025. Global aggregate value share was slightly down year over year. In the fourth quarter, Personal Health Care value share increased 0.6 points and Baby Care increased 0.2 points, while Hair Care declined 0.2 points, Skin Care declined 0.5 points, Grooming declined 0.2 points, Oral Care declined 0.3 points, Feminine Care declined 0.2 points, and Family Care declined 0.4 points.