PG · News · 20260922N
Acquisition / Partnership / Divestiture
PROCTER & GAMBLE Co · 2026-09-22 · Importance 34 · Surprise 42 · In source text
Procter & Gamble acquired John Osher’s SpinBrush business for $475 million. SpinBrush was developed from an 80-cent cost basis and targeted mass-market consumers rather than competing products starting at $79. The acquisition expanded P&G’s oral-care portfolio with an electric toothbrush positioned for broad consumer adoption.
Key facts
- Procter & Gamble acquired John Osher's toothbrush business for $475 million. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| cash | negative | committed | -0.3% | Procter & Gamble acquired John Osher's toothbrush business for $475 million. |
| assets | positive | committed | +0.3% | Procter & Gamble acquired John Osher's toothbrush business for $475 million. |