PG · News · 20260922N

Distribution Channels

PROCTER & GAMBLE Co · 2026-09-22 · Importance 31 · Surprise 42

P&G is expanding retailer planning beyond annual margin discussions and short-term pricing and promotion negotiations. CFO Andre Schulten said the company is pursuing three-year strategies with retail partners focused on category growth. The collaboration covers retail media, in-store activation, product innovation, supply chain operations, and faster issue resolution.