PG · News · 20260929N
Thorne Acquisition and Portfolio Strategy
PROCTER & GAMBLE Co · 2026-09-29 · Importance 59 · Surprise 60 · In source text
P&G acquired supplement brand Thorne for $3.8 billion, an amount exceeding the company’s materiality threshold. The acquisition adds a consumer-health and supplements platform to P&G’s portfolio. Thorne’s consumer-focused brand positioning and “Thorne rewards curiosity with excellence” campaign are expected to support its continued growth within P&G.
Key facts
- Thorne was acquired by Procter & Gamble for $3.8 billion. source
- Thorne's post-acquisition brand positioning included the campaign line "Thorne rewards curiosity with excellence." source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| assets | positive | committed | +2.5% | Thorne was acquired by Procter & Gamble for $3.8 billion. |