PG · News · 20260929N
Braun IPL Advertising Investigation
PROCTER & GAMBLE Co · 2026-09-29 · Importance 47 · Surprise 60 · In source text
Italy’s competition authority, the AGCM, investigated P&G’s advertising claims for the Braun Skin-i Expert IPL hair-removal device. The authority found that claims including “hair-free for two years” could mislead consumers. P&G removed the claims and extended the device’s 100-day money-back guarantee through December 31, 2026.
Key facts
- Procter & Gamble committed to removing the disputed Braun Skin-i Expert IPL claims and extending its 100-day money-back guarantee until December 31, 2026. source
- Procter & Gamble removed advertising claims for its Braun Skin-i Expert IPL hair removal device after an investigation by Italy’s competition authority (AGCM). source
- Italy’s competition authority (AGCM) found that claims like "hair-free for two years" could mislead consumers regarding the Braun Skin-i Expert IPL device. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| liability | negative | committed | — | Procter & Gamble committed to removing the disputed Braun Skin-i Expert IPL claims and extending its 100-day money-back guarantee until… |