PG · News · 20260929N

Product Launch and Transition

PROCTER & GAMBLE Co · 2026-09-29 · Importance 31 · Surprise 42

P&G’s Pantene brand launched Cream to Mist, its first hair product co-created with a certified trichologist. The product is designed to provide intensive hydration across multiple hair types. The science-led launch is intended to strengthen Pantene’s credibility in hair care, with potential traction in textured and damaged hair segments. Market-share and consumption data will be relevant indicators of adoption.

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