PG · 8-K · 20261022PR000250

Market Demand Trends

PROCTER & GAMBLE Co · 2026-10-22 · Importance 37 · Surprise 32

P&G’s fiscal 2027 first-quarter organic sales increased 4.0%, supported by 2.4% organic volume growth, 1.1% favorable mix and a 0.4% pricing benefit. Fabric & Home Care posted 4.8% organic sales growth, led by 4.3% volume growth, while Beauty grew 5.4% and Grooming grew 4.5%. Baby, Feminine & Family Care increased 3.0% organically, while Health Care grew 2.7% despite a 2.9% volume decline. Grooming and Health Care experienced volume declines of 0.4% and 2.9%, respectively, indicating weaker unit demand in those categories despite pricing and mix benefits.