PG · 8-K · 20261022PR000250

Product Innovation And Transition

PROCTER & GAMBLE Co · 2026-10-22 · Importance 31 · Surprise 32 · No source text

Innovation-based pricing supported Beauty hair care, Grooming and Feminine Care performance. Beauty hair care organic sales increased mid-single digits on innovation-based pricing, favorable product mix and higher unit volume, while Grooming increased 5% on innovation-based pricing and mix. Oral Care grew low single digits from premium product mix and innovation-based pricing, although unit volume declined. Skin Care also benefited from premium product mix and higher unit volume in North America.

Key facts

Impact estimates

metricdirectionstageexpectedbasis
revenuenegativecommitted-0.3%Included in the organic sales growth guidance is a headwind of 30 to 50 basis points from brand, product form and go-to-market…