PG · 8-K · 20261022PR000250

Pricing and Promotions

PROCTER & GAMBLE Co · 2026-10-22 · Importance 25 · Surprise 32

Pricing had a minor positive impact on total company first-quarter sales, contributing 0.4% to organic sales growth. Grooming generated a 3.5% pricing contribution, while Health Care contributed 2.8%, primarily through innovation-based or higher pricing. Beauty pricing contributed 0.7%, and Fabric & Home Care pricing was slightly negative at 0.3%. Baby, Feminine & Family Care pricing declined 1.2%, including lower Baby Care pricing primarily in North America, while Beauty Personal Care was partially offset by trade investments.