PG · 8-K · 20261022PR000250

Geographic Market Commentary

PROCTER & GAMBLE Co · 2026-10-22 · Importance 15 · Surprise 14

North America and Latin America contributed to Beauty hair care growth through innovation-based pricing, while Personal Care benefited from volume growth in Greater China and Europe. Skin Care unit volume increased in North America, and Grooming pricing was strongest in North America and IMETA. Fabric Care and Home Care both recorded volume increases in North America and Europe. Baby Care volume rose primarily in Greater China and North America, while Feminine Care saw a unit-volume decline in Europe.