PG · 8-K · 20261022PR000252

Market Demand Trends

PROCTER & GAMBLE Co · 2026-10-22 · Importance 37 · Surprise 32

Procter & Gamble reported 4.0% organic sales growth in Q1 FY 2027, including 2.4% organic volume growth, 1.1% mix improvement and 0.4% pricing. All 10 product categories and all six regions delivered organic sales growth. Beauty led segment organic sales growth at 5.4%, followed by Fabric & Home Care at 4.8%, Grooming at 4.5%, Baby, Feminine & Family Care at 3.0% and Health Care at 2.7%. Volume was strongest in Fabric & Home Care at 4.3%, while Health Care volume declined 2.9% and Grooming volume declined 0.4%.