PG · 8-K · 20261022PR000252

Segment Demand Trends

PROCTER & GAMBLE Co · 2026-10-22 · Importance 31 · Surprise 32

Beauty organic sales increased 5.4%, supported by 2.2% volume growth, 2.5% mix improvement and 0.7% pricing; Hair Care share was flat while Personal Care and Skin Care share declined. Grooming organic sales grew 4.5% despite a 0.4% volume decline, with 3.5% pricing and 1.5% mix. Health Care organic sales grew 2.7%, as 2.8% pricing and 2.8% mix offset a 2.9% volume decline. Fabric & Home Care grew 4.8% on 4.3% volume growth, while Baby, Feminine & Family Care grew 3.0% on 2.3% volume growth.

Key facts

• Beauty topline components: +2.2% volume, +2.5% mix, +0.7% pricing (Q1 FY 2027 Beauty details). source
• Grooming topline components: +3.5% pricing, +1.5% mix, -0.4% volume (Q1 FY 2027 Grooming details). source
• Health Care topline components: +2.8% pricing, +2.8% mix, -2.9% volume (Q1 FY 2027 Health Care details). source
• Fabric & Home Care topline components: +4.3% volume, +0.8% mix, -0.3% pricing (Q1 FY 2027 Fabric & Home Care details). source
• Baby, Feminine & Family Care topline components: +2.3% volume, +1.8% mix, -1.2% pricing (Q1 FY 2027 details). source