PG · 8-K · 20261022PR000252

Competition and Market Share

PROCTER & GAMBLE Co · 2026-10-22 · Importance 27 · Surprise 40

P&G said 29 of its top 50 category/country combinations held or grew value share during the fiscal year through August 2026, compared with 26 in the prior-year comparison shown. Global aggregate value share was in line with the prior year. Grooming gained 0.2 percentage points of global value share, Personal Health Care gained 0.5 points, Fabric Care gained 0.4 points and Baby Care gained 0.8 points. Share declined in Personal Care by 0.4 points, Skin Care by 0.6 points, Oral Care by 0.6 points and Family Care by 0.5 points.

Key facts

• Global aggregate value share was in line with the prior year. source
• Global Personal Care value share decreased 0.4 points in the Beauty segment year-over-year to Aug 2026. source
• Global Skin Care value share decreased 0.6 points in the Beauty segment year-over-year to Aug 2026. source
• Global Grooming value share increased 0.2 points versus year ago (Grooming segment). source
• Global Personal Health Care value share increased 0.5 points versus year ago (Health Care segment). source
• Global Oral Care value share decreased 0.6 points versus year ago (Health Care segment). source
• Global Fabric Care value share increased 0.4 points and Global Home Care value share was in-line with year ago (Fabric & Home Care segment). source
• Global Baby Care value share increased 0.8 points; Global Feminine Care value share was in-line; Global Family Care share decreased 0.5 points (Baby, Feminine & Family Care segment). source