PG · 10-K · 2026A · Full report

Market Demand Trends

PROCTER & GAMBLE Co · 2026-08-04 · Importance 49 · Surprise 32

Fiscal 2026 organic sales increased 1%, with mid-single-digit growth in Beauty and low-single-digit growth in Health Care, Grooming and Fabric & Home Care, while Baby, Feminine & Family Care declined low single digits. Beauty unit volume increased 4%, led by innovation-driven growth in Latin America, Europe and Asia Pacific, while Grooming and Health Care unit volume declined 1% and 2%, respectively. Fabric & Home Care unit volume was unchanged, with innovation and market growth supporting selected regions. Baby, Feminine & Family Care experienced a low-single-digit organic sales decline, indicating weaker demand in that portfolio.

Key facts