PG · 10-K · 2026A · Full report
Segment Revenue — Baby, Feminine & Family Care
PROCTER & GAMBLE Co · 2026-08-04 · Importance 49 · Surprise 32 · No source text
Baby, Feminine & Family Care net sales increased 1% to $20.4 billion in 2026 from $20.2 billion in 2025, driven by a 2% favorable foreign-exchange impact partly offset by a 1% unit-volume decline. Organic sales decreased 1%, and global segment market share declined 0.2 points. Baby Care grew low single digits, including 20% organic sales growth in Greater China and mid-single-digit growth in IMEA, while North America declined low single digits.
Key facts
- Beauty net sales increased 7% to $16,023 million in fiscal 2026 versus $14,964 million prior year, driven by unit volume increase of 4%, favorable foreign exchange of 2% and pricing of 1%. source
- Baby, Feminine & Family Care net sales increased 1% to $20.4 billion. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | realized | +1.2% | Beauty net sales increased 7% to $16,023 million in fiscal 2026 versus $14,964 million prior year, driven by unit volume increase of 4%,… |
| revenue | positive | realized | +0.2% | Baby, Feminine & Family Care net sales increased 1% to $20.4 billion. |