PG · 10-K · 2026A · Full report

Product Innovation and Superiority

PROCTER & GAMBLE Co · 2026-08-04 · Importance 31 · Surprise 32

Innovation drove unit-volume growth in Beauty hair care across Latin America, Europe and Asia Pacific, and supported personal-care volume growth in Greater China, North America and Europe. The SK-II super-premium brand increased in Skin Care and improved product mix, although skin-care volume declined because of competitive activity in Greater China. Health Care benefited from growth in premium toothpaste and power brushes, while personal health care volume increased in IMEA due to innovation. P&G’s portfolio includes major brands such as Pantene, Head & Shoulders, Gillette, Venus, Crest, Oral-B, Tide, Ariel, Pampers and Always, with the company emphasizing product performance, packaging, brand communication and retail execution.

Key facts

• Other than the Gillette indefinite-lived intangible asset, goodwill reporting units and indefinite-lived intangible assets have fair values that significantly exceed their underlying carrying values. source