PG · 10-K · 2026A · Full report

Geographic Market Commentary

PROCTER & GAMBLE Co · 2026-08-04 · Importance 37 · Surprise 32

Beauty was strongest in Latin America, Europe and Asia Pacific, while North America hair care and skin care declined because of competitive activity and North American skin care also faced weaker volume. Greater China supported personal-care growth but contracted in Skin Care and Oral Care due to competition and market contraction. Grooming volume declined in IMEA because of distribution loss and in North America because of market contraction, but Latin America benefited from increased distribution. Health Care growth was strongest in IMEA and Latin America, while Fabric & Home Care benefited from Latin American market growth and innovation-led gains in Asia Pacific.

Key facts

• Baby Care organic sales included a 20% increase in Greater China and a mid-single-digit increase in IMEA, partially offset by a low single-digit decrease in North America. source
• Our Russia business accounted for 1% of consolidated net sales, net earnings and net assets as of June 30, 2026. source
• Baby Care unit volume increase was driven by increases in Greater China (due to innovation) and IMEA (due to market growth), partially offset by a decrease in North America (due to competitive activity). source
• Family Care net sales decreased low single digits, and Family Care is predominantly a North American business. source
• Our products are sold in about 180 countries and territories. source
• We have on-the-ground operations in approximately 65 countries. source