PG · 10-K · 2026A · Full report

Products and Technology

PROCTER & GAMBLE Co · 2026-08-04 · Importance 26 · Surprise 30

P&G’s strategy emphasizes product performance, packaging, brand communication, retail execution and value, with innovation intended to drive consumer choice and market growth. Innovation supported Beauty hair-care volume growth in Latin America, Europe and Asia Pacific, personal-care growth across Greater China, North America and Europe, and Fabric & Home Care volume gains in North America, Latin America and Asia Pacific. Premium product transitions also supported Health Care and Beauty, particularly premium toothpaste and power brushes in Oral Care and the super-premium SK-II brand in Skin Care. The company is adapting innovation, marketing and selling execution to social media, streaming services, AI-based search and retailer media platforms.

Key facts

• Feminine Care net sales increased low single digits driven by favorable foreign exchange, favorable geographic mix and higher pricing (primarily in North America), partially offset by a decrease in unit volume. source