PG · 10-K · 2026A · Full report

Distribution Channels

PROCTER & GAMBLE Co · 2026-08-04 · Importance 10 · Surprise 6

P&G sells in approximately 180 countries and territories through mass merchandisers, digital commerce including social commerce, grocery and membership-club stores, drug and department stores, distributors, wholesalers, specialty beauty stores, pharmacies and professional channels. The company also sells directly to consumers. Enterprise Markets are supported by scaled planning, distribution and customer-management services. Channel execution is becoming more complex as retailers operate across digital and physical outlets and build their own media platforms.