PG · 10-Q · 2026Q1 · Full report

Geographic Revenue Concentration

PROCTER & GAMBLE Co · 2026-04-24 · Importance 49 · Surprise 6

P&G generates more than half of sales outside the U.S.; its largest international markets are Greater China, the United Kingdom, Canada, Japan and Germany, which together comprised ~21% of net sales in fiscal 2025. Management highlights exposure to regional macro, geopolitical and policy risks (currency controls, tariffs, trade disruptions) that can affect local demand and margins. The filing specifically notes country-level risk examples such as the conflict in the Middle East and the Russia/Ukraine war and flags that Russia represents roughly 1% of sales, earnings and assets. The company uses on-the-ground operations in ~70 countries to support these markets.

Key facts

• Baby Care nine months ended March 31, 2026: Organic sales were unchanged as a 20% increase in Greater China and a high single-digit increase in IMEA were offset by a mid-single-digit decrease in North America. source
• More than half of P&G's sales are generated outside the United States and the largest international markets (Greater China, the United Kingdom, Canada, Japan and Germany) collectively comprised approximately 21% of net sales in fiscal 2025. source
• P&G's Russia business accounted for 1% of consolidated net sales, net earnings and net assets as of June 30, 2025. source
• P&G sells products in about 180 countries and territories and has on-the-ground operations in about 70 countries. source
• Three months ended March 31, 2026: Global market share of the Fabric & Home Care segment was unchanged. source