PG · 10-Q · 2026Q3 · Full report

Geographic Market Commentary

PROCTER & GAMBLE Co · 2026-10-22 · Importance 52 · Surprise 56

Growth was broad-based but uneven by geography. Beauty delivered high-single-digit Hair Care growth in Asia Pacific and Latin America, more than 20% Personal Care growth in Europe, and double-digit Skin Care growth in Asia Pacific, while Greater China remained weaker in Hair Care and Skin Care. Grooming grew at a high-single-digit rate in Europe and mid-single-digit rates in North America and IMETA, but declined low single digits in Latin America. Fabric Care achieved low-teens growth in Latin America, while Baby Care grew more than 40% in Greater China and low teens in IMETA, offset by contraction in European Baby Care and a mid-single-digit decline in European Feminine Care.

Key facts

• More than half of P&G's sales are generated outside the United States and the largest international markets (Greater China, the United Kingdom, Canada, Japan and Germany) collectively comprised approximately 21% of net sales in fiscal 2026. source
• Baby Care organic sales increased mid-single digits driven by more than 40% increase in Greater China and a low teens increase in IMETA. source
• Our Russia business accounted for 1% of consolidated net sales, net earnings and net assets as of June 30, 2026. source
• Oral Care organic sales increased low single digits driven by a double-digit increase in Europe, partially offset by a high single-digit decrease in Latin America and a low single-digit decrease in North America. source
• Fabric Care organic sales increased mid-single digits driven by a low teens increase in Latin America and mid-single-digit increases in North America and Europe. source
• Personal Health Care organic sales increased low single digits driven by a high single-digit increase in IMETA and mid-single-digit increases in North America and Europe. source
• Home Care organic sales increased mid-single digits driven by mid-single-digit increases in North America and Europe. source
• Family Care (predominantly North America) organic sales increased low single digits and North America market share of Family Care decreased 0.5 points. source