PG · 10-Q · 2026Q3 · Full report

Market Demand Trends

PROCTER & GAMBLE Co · 2026-10-22 · Importance 37 · Surprise 32

P&G’s quarterly net sales increased 4.0%, with unit volume up 2.4% and organic sales up 4.0%. Fabric & Home Care volume rose 4.3%, driven by market growth in North America, Europe and Latin America, while Beauty volume increased 2.2% and Baby, Feminine & Family Care volume increased 2.3%. Health Care volume declined 2.9%, primarily because of lower cough-and-cold incidence and go-to-market discontinuations, while Grooming volume was flat. Baby Care was particularly strong in Greater China, where organic sales increased more than 40%, whereas Europe experienced contraction in Baby Care and a mid-single-digit decline in Feminine Care.