PG · 10-Q · 2026Q3 · Full report

Product Launch and Transition

PROCTER & GAMBLE Co · 2026-10-22 · Importance 31 · Surprise 42

Innovation was a major driver of volume and mix across P&G’s portfolio. Hair Care volume grew in Europe, Asia Pacific and Greater China due to innovation, while Personal Care volume benefited from innovation in Greater China and distribution gains in Europe. Skin Care benefited from innovation in North America and higher growth in the super-premium SK-II brand, while Oral Care mix improved through power brushes and premium paste. Innovation also supported Grooming growth in Europe, Home Care growth in Europe and Asia Pacific, and pricing or mix gains across several categories.

Key facts

• Personal Care organic sales increased mid-single digits driven by more than 20% growth in Europe and mid-single-digit growth in North America and Greater China. source
• Beauty Hair Care organic sales increased mid-single digits with high single-digit growth in Asia Pacific and Latin America and mid-single-digit growth in North America. source