PG · 10-Q · 2026Q3 · Full report

Competition and Market Share

PROCTER & GAMBLE Co · 2026-10-22 · Importance 23 · Surprise 24

P&G operates across branded, private-label and multiple price-tier categories, with competition from global, regional and local players. Beauty’s global market share declined 0.2 points, including declines of 0.4 points in Personal Care and 0.6 points in Skin Care, with Skin Care citing competitive activity in Greater China. Oral Care share declined 0.6 points, including North American volume pressure from competition, while Family Care share declined 0.5 points in North America. Offsetting gains included a 0.2-point increase in Grooming, a 0.3-point increase in Fabric & Home Care, a 0.4-point increase in Fabric Care, a 0.8-point increase in Baby Care and a 0.5-point increase in Personal Health Care.

Key facts