PM · News · 20260901N

Smoke-Free Portfolio Growth

Philip Morris International Inc. · 2026-09-01 · Importance 26 · Surprise 24

Philip Morris International’s transition toward smoke-free products is highlighted as a major shift in its business mix. IQOS heated-tobacco products and ZYN nicotine pouches are identified as key growth products supporting the transformation. The reporting characterizes the smoke-free portfolio as a higher-margin business that has strengthened the company’s growth profile.

Key facts

• Philip Morris International's pivot towards smoke-free products such as IQOS and ZYN has significantly transformed its revenue mix and profitability. source