PM · 8-K · 20260908PR060806

Smoke-Free Product Demand

Philip Morris International Inc. · 2026-09-08 · Importance 44 · Surprise 24

PMI’s smoke-free products are sold in more than 105 markets and were used by over 43 million legal-age consumers as of December 31, 2025. The company said many users had moved away from cigarettes or significantly reduced cigarette consumption. Smoke-free products represented approximately 42% of PMI’s second-quarter 2026 total net revenues.

Key facts

• As of December 31, 2025, PMI estimates its smoke-free products were used by over 43 million legal-age consumers. source