PM · 8-K · 20260908PR060822

Smoke-Free Product Demand

Philip Morris International Inc. · 2026-09-08 · Importance 17 · Surprise 24

IQOS continues to drive broad-based smoke-free product growth across PMI’s markets. Japan consumer offtake is recovering in line with expectations, and PMI confirmed October pricing actions for IQOS. The disclosure does not quantify the recovery or pricing impact.

Key facts

• Philip Morris International Inc. states IQOS Japan consumer offtake recovery is in line with expectations and that October pricing is confirmed. source