PM · News · 20260909N

Smoke-Free Product Demand

Philip Morris International Inc. · 2026-09-09 · Importance 26 · Surprise 24

Philip Morris International is seeing strong international demand for IQOS heated tobacco products and continued expansion of ZYN nicotine pouches in the U.S. The company expects Japan’s heated tobacco market to stabilize after recent tax changes. PMI plans to launch IQOS ILUMA in the U.S., subject to FDA authorization, while continuing to broaden its ZYN range. These trends support the company’s ongoing shift toward smoke-free products.

Key facts

• Philip Morris International said the strong performance of IQOS heated tobacco products internationally and the expansion of ZYN nicotine pouches in the U.S. are driving growth. source
• Philip Morris International said that despite recent tax changes in Japan affecting the heated tobacco market, it expects stabilization and continued growth. source