PM · News · 20260917N
Smoke-Free Portfolio Growth
Philip Morris International Inc. · 2026-09-17 · Importance 58 · Surprise 42 · In source text
Philip Morris International reported that approximately 43.5 million adult consumers used its smoke-free products in 2025. Smoke-free products generated 41.5% of PMI’s total annual net revenues. The 2025 Value Report describes PMI’s decade-long transition away from cigarettes and introduces its Value Plan 2030+ for continued smoke-free product expansion.
Key facts
- Philip Morris International's smoke-free products accounted for 41.5% of total annual net revenues in 2025. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | unclear | realized | — | Philip Morris International's smoke-free products accounted for 41.5% of total annual net revenues in 2025. |