PM · News · 20260917N

Smoke-Free Transition Strategy

Philip Morris International Inc. · 2026-09-17 · Importance 58 · Surprise 42

Philip Morris International released its 2025 Value Report and introduced a Value Plan 2030+ focused on sustainable value creation and responsible business practices. The report describes PMI’s decade-long transition away from cigarettes toward smoke-free products. In 2025, approximately 43.5 million adults used PMI smoke-free products, which generated 41.5% of total annual net revenue; no incremental investment amount was disclosed.

Key facts

• Philip Morris International outlined a new Value Plan named 'Value Plan 2030+' in its Value Report 2025. source
• Philip Morris International has released its Value Report 2025. source
• The Value Report 2025 highlights Philip Morris International's decade-long transformation away from cigarettes and focus on smoke-free products, sustainability initiatives, and responsible business practices. source