PM · News · 20260917N

Smoke-Free Product Demand

Philip Morris International Inc. · 2026-09-17 · Importance 44 · Surprise 24

Philip Morris International reported that approximately 43.5 million adults globally used its smoke-free products in 2025. Smoke-free products generated 41.5% of PMI’s total annual net revenues, indicating substantial penetration of the company’s reduced-risk portfolio. The update underscores PMI’s decade-long transition away from cigarettes toward smoke-free products.

Key facts

• Around 43.5 million adult consumers used Philip Morris International's smoke-free products in 2025. source