PM · News · 20260918N
Smoke-Free Product Demand
Philip Morris International Inc. · 2026-09-18 · Importance 44 · Surprise 24 · In source text
Philip Morris International’s smoke-free products represented approximately 42% of total net revenues in the second quarter of 2026. The portfolio includes IQOS heated-tobacco products and ZYN nicotine pouches. Third-party coverage characterized smoke-free product growth as a key driver of PMI’s market prospects.
Key facts
- The company raised its earnings guidance for the full year 2026. source
- Smoke-free products accounted for approximately 42% of Philip Morris International's second-quarter 2026 total net revenues. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| net_income | positive | probable | — | The company raised its earnings guidance for the full year 2026. |