PM · 8-K · 20260918PR062621

Products and Technology

Philip Morris International Inc. · 2026-09-18 · Importance 58 · Surprise 42 · In source text

Since 2008, PMI has invested more than $16 billion to develop, scientifically substantiate and commercialize smoke-free products. FDA marketing authorizations cover Swedish Match’s General snus, ZYN nicotine pouches and versions of PMI’s IQOS devices and consumables, representing first-ever authorizations in their respective categories. FDA also granted Modified Risk Tobacco Product authorizations to versions of IQOS devices and consumables, General snus and 20 ZYN nicotine pouch variants.

Key facts

Impact estimates

metricdirectionstageexpectedbasis
revenuepositiveprobable—Following a robust science-based review, the U.S. Food and Drug Administration has authorized the marketing of versions of PMI’s IQOS…
revenuepositiveprobable—Versions of IQOS devices and consumables obtained the first-ever Modified Risk Tobacco Product authorizations from the FDA in their…
revenuepositiveprobable—Twenty ZYN nicotine pouch variants obtained the first-ever Modified Risk Tobacco Product authorizations from the FDA in their respective…